Hello! Welcome to Hidden Spots in Korea, where we uncover the authentic charm and true local gems of Korea.
Unlike trendy, modern shopping malls, Namdaemun Market offers a vibrant glimpse into the raw, nostalgic side of Korea filled with warm hospitality. Today, we are skipping the cliché tourist traps widely seen on social media. Instead, we are diving into 3 authentic, time-tested local spots where Koreans willingly wait in line.
Getting there: The market is a short walk from Hoehyeon Station (Line 4), Exit 5 — the most convenient entrance for reaching all three spots below.
1. Dakjinmi Gangwonjib in Namdaemun market (Traditional Chicken Soup)
In a Nutshell: A legendary chicken soup node (heritage restaurant) that has stood the test of time since 1962
Location: 22-20, Namdaemunmarket-gil, Jung-gu, Seoul (Near the entrance of Hairtail Alley)
Local Tip: This spot serves a light, clear, yet deeply flavorful chicken broth packed with chewy, authentic free-range chicken (nogye). Pairing the chicken with raw garlic dipped in red chili paste (gochujang) is the ultimate local combination. It is incredibly popular, so the highly sought-after chicken skin often sells out by 1:00 PM. Don’t be surprised if you end up sharing a table with friendly locals during peak hours!
2. Tongtong Gimbap – Namdaemun Market Branch (Grab-and-Go Gimbap)
In a Nutshell: Premium, tightly rolled Gimbap that once won over the palates of Cheong Wa Dae (The Blue House) and the National Assembly.
Location: 6-13, Namdaemunmarket 2ga-gil, Jung-gu, Seoul
Local Tip: A tiny, takeout-only spot where you order via an outdoor kiosk. Each roll is bursting with fresh, generous fillings like savory braised burdock root and crunchy carrots. While the original Tongtong Gimbap and the spicy, savory anchovy (myeolchi) gimbap are excellent, the Cheese Gimbap is a must-try—it offers a uniquely rich, savory aroma that sets it apart from ordinary ones. You can also customize your order by swapping white rice for brown rice.
3. Kim Jin-ho Hotteok (Classic Sweet Pancakes)
In a Nutshell: A crispy, chewy, and nostalgic sweet pancake without the greasy aftermath.
Location: 31, Namdaemunmarket-gil, Jung-gu, Seoul
Local Tip: Among the endless hotteok stands in Namdaemun, this spot is a certified master’s shop serving the epitome of classic brown sugar hotteok. It is pan-fried to perfection—crispy on the outside, chewy on the inside. Best of all, the melted sugar filling stays neatly inside the dough rather than dripping out, making it clean and easy to eat. It is the perfect street snack to grab in a paper cup for a quick sugar rush while exploring the market.
💡 Hidden Spots’ Parking Tip for Weekend Travelers! Parking near Namdaemun Market can be a nightmare, but here is an insider secret for weekends and public holidays: Park your car on the B4 level of the Woori Bank Headquarters. Then, head over to the Namdaemun Market Tourist Information Center to get a 3-hour free parking voucher—no purchase required!